A logo is one of the most important parts of advertising your business. A good logo gives your business presence across a variety of potential mediums and allows customers to recognize your brand on sight quickly and easily. Fortunately, by keeping SMAFT In Mind good logos don't need to be difficult as you think.
• Keep it Simple. Simple logos are easy to recognize and are far more memorable than complex designs. • Make it Memorable. Memorable logos are unique and refined. Stay away from having logos too similar to your competitors or roughly drawn. Avoiding cliches and expectations is also helpful here. A logo does not need to show your products and services - the Ford logo is not a car but everyone knows that a Ford logo means vehicles. A logo is simply an identity stamp for your business. • Make sure it's Appropriate. Ensure that your font choice and imagery is appropriate for your business. For example a childish font may be suitable for a day care centre or toy shop, but not for an accounting firm. • Keep it Flexible. Your logo will appear on everything from building signage, business cards, social media and physical correspondence, so its important that it still looks great in every medium. A tip to help with this is to first design the logo in black and white before adding color, focusing more on creating a clear and recognizable form that scales effectively from the size of a postage stamp to as big as a billboard. • Keep it Timeless. While any logo or branding may need a refresh every once in a while a good logo should never need to be completely changed. Keeping a timeless logo ensures longevity in your brand recognition. Try and avoid anything that adheres too strongly to any trends of the past or present or leans too heavily into a narrow style. If this sounds all too hard Sign companies, such as Signarama Bendigo, and graphic designers often provide professional logo design services, taking into account the goals and different aspects of your business to provide you with an effective logo design.
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